Let Go Now and discuss a fundamental social media marketing principle: how to create Facebook Ads. Whether you are already running paid ads for your business or seeking to get started on a shoestring, I’ll soon take you through all the 3 easy ingredients to making social marketing success. To begin, create an eye-catching, highly-visible homepage and landing page. Show off your products and services, but don’t be afraid to put a bit of personality into your marketing campaign. Include a vivid description of your business, the purpose of your website, and your unique selling proposition.
After your homepage and landing page is complete, you will need to find an interesting group of people to target with your ads. The best way to start is by searching Facebook for all types of groups with which you have any type of connection. Your network may include coworkers, family, friends, professional contacts, etc. Be as descriptive as possible in your ad, including what type of relationship you have with these people. Keep in mind that Facebook viewers love to be told how interesting and helpful they can become, so you will want to give them every reason to visit your site.
Next, you must select the appropriate advertising format. There are two ways to promote your business: text-based and image-based. Text-based ads allow you to create images and post them within your Facebook ads, and these ads can be viewed by all of your Facebook audience. Image-based ads will not be able to be viewed by the audience of your Facebook page, but this can be a useful marketing strategy if you prefer to limit the amount of time your ad is displayed to your contacts.
Once your ad set is complete, you must determine how the audience will be informed about your products or services. If your target audience is made up of teenagers, you may choose to include elements related to your brand. For example, you may want to include a picture of one of your current products or a logo of one of your brand products. Text ads provide you with the ability to be more creative with the content you use, and you will need to be sure to include plenty of targeted information about your product or service in order to reach your target audience.
When it comes to creativity, the best ideas come from you and your imagination. Some small-business owners find that it is helpful to use services such as Fiverr, where they can upload their original works, but most small-business owners can benefit from generating original content to use in their ads and marketing strategy. This can be done through a variety of ways, including blogging, submitting articles to online directories, participating in forums, and participating in web 2.0 and social networking websites. Remember, the key to being creative in your online marketing strategy is allowing your personality to shine through, even if you are selling informational products or services.
One of the final considerations in your online marketing strategy is the use of color in your ads. Facebook allows you to use color in both the headline and the body of your advertisement, so you have a lot of freedom in terms of how to create your ads and how to structure them. However, you must be careful about how much color you use, as too much color can distract users from your message. In order to get a good feel for how effective using color is in terms of increasing your sales, experiment with small doses of your preferred colors. You may also consider playing around with the intensity and saturation levels of your colors, in order to see which ones generate the best results for you.
The last thing to discuss in this article is the use of ad sets. Ad sets can be grouped into two categories: targeting and display-blocking. With regard to targeting, you will need to select ad sets that match your audience, as well as your specific goals. For instance, if you are selling products for teens, you would not want to advertise under the age group of babies, nor would you want to target teens with medical issues or other special needs.
Finally, it is important to discuss the negative space. Negative space is simply the space between words and images in your ad creative. Facebook allows you to use one or two blank spaces to display any information you want, such as demographics, your company’s logo, your company’s name, and more. However, you should not overdo it with the negative space, as it can distract users from what you really want to convey. Using negative space to showcase your most valuable offers will help you stand out from your competitors, as they will not be able to fit your ads into their negative space. Positive vibrancy is also extremely important when it comes to marketing, as it can increase the amount of customers you are able to retain!